Facades
today

Coming Soon MILAN - ITALY
Opening day of Facades Today: voices shaping the future of façades.

Location

Facades Today will be held at the Monte Rosa 91 Auditorium in Milan.
Milan, Monte Rosa 91, Auditorium
Coming Soon — 09:00 to 18:00

The Format?

Facades Today is a one-day international event packed with fresh perspectives on the future of building skins.
Through a fast-paced format of short talks and case-driven presentations, the day is structured into three thematic chapters:
1

Breaking Ground

Experts reveal insights from research, prototyping and experimentation—what’s driving innovation in façade systems today?
2

Tools & Tectonics

From responsive materials to AI-driven workflows, we explore the digital and physical tools behind emerging envelope designs.
3

Context & Meaning

Façades don’t exist in isolation.
This segment looks at their cultural, social and environmental role in shaping urban identity.

With 12+ speakers from architecture, engineering and manufacturing, the program moves fast: 15 minutes per talk, big ideas, no fluff.
Join us to hear what’s next in façades — straight from those shaping the mading

Explore the Future of Façade Design

A one-day conference on innovation, design, and cultural meaning in building envelopes.  
Expect bold insights, case studies, and what’s next in façades.
Learn More
1.

DATE

Coming Soon — 09:00 to 18:00
2.

LOCATION

Milan, Monte Rosa 91 – Auditorium
3.

AUDIENCE

Designers, engineers & makers and facade enthusiasts.
4.

CONTACTS

facades@foolsforfacades.com

Event Agenda

Topics may be adapted by the speakers depending on their area of expertise.
Thematic tags support a clear narrative across the day, and help the audience navigate the diversity of approaches and disciplines.

Time
Session
Theme
09:00 - 09:15
Moderator – Opening Remarks
Introduction
09:15 – 10:15
Speakers 2–5 – Talks on Cultural Interfaces & Digital Design
Visions / Methods
10:15 – 10:30
Coffee-Break
10:30 – 11:30
Speakers 6–9 – Talks on Glass, Bioclimatics & Performance
Materials / Methods
11:30 – 12:00
Speakers 10–11 – Innovation & Lifecycle Focus
Materials
12:00 – 13:15
Lunch Break
13:15 – 13:45
Speakers 12–13 – Retrofitting & Climate Adaptation
Visions / Env.
13:45 – 14:00
Panel Discussion – Façades Ahead: Challenges & Change
All Panelists
14:00 – 14:15
Coffee Break
14:15 – 14:45
Guest Talk + Audience Q&A
Cross-cutting
14:45 – 16:00
Networking & Exhibition Walkthrough + Wrap-up
Informal
16:00 – 18:00
Closing Aperitivo + Meet the Speakers
Networking

Join the Day

REGISTER TO ATTEND Register your interest to attend and stay updated about the full program and speakers.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Share Your Voice

APPLY AS A SPEAKER. Submit your proposal and be part of the conversation on façades shaping tomorrow’s cities.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Speakers

Speaker 1

Role - Company

Speaker 2

Role - Company

Speaker 3

Role - Company

Speaker 4

Role - Company

Speaker 5

Role - Company

Speaker 6

Role - Company

Speaker 7

Role - Company

Speaker 8

Role - Company

Speaker 9

Role - Company

Speaker 10

Role - Company

Speaker 11

Role - Company

Speaker 12

Role - Company

Followed by professionals from:

ARUP
May 23, 2026
URBAN ICONS

Wasl Tower, the Ceramic Skin Redefining Dubai’s High-Rise Façades

Link successfully copied!
Milan, 24th April 2026

In Dubai, where the skyline often speaks through glass, height and spectacle, Wasl Tower introduces a different language.

Designed by UNS / UNStudio in collaboration with Werner Sobek, the 302-metre mixed-use tower stands on Sheikh Zayed Road and brings together hotel, residential, office and shared amenity spaces within a single vertical structure. But its most distinctive feature is not only its height, nor its twisting silhouette. It is its façade: one of the tallest ceramic façades in the world.

Wrapped in thousands of terracotta fins, the tower demonstrates how a traditional material can be reinterpreted through contemporary façade engineering, parametric modelling and passive environmental design. The result is an envelope that is at once expressive and performative, a ceramic skin designed to reduce solar heat gain, support airflow and give the building a distinct architectural identity.

Wasl Tower is not simply another sculptural high-rise. It is a case study in how façade systems can mediate between climate, material behaviour, urban image and energy performance.

A NEW HIGH-RISE LANGUAGE FOR DUBAI

Dubai’s high-rise architecture has often relied on glazed surfaces, reflective skins and iconic silhouettes. Wasl Tower follows a different path.

Its form is defined by a twisting, asymmetrical geometry often associated with a contrapposto stance, a reference to the classical idea of a body in motion.

© UNS

The result is a tower that appears to rotate as it rises, giving the building a dynamic urban presence along Sheikh Zayed Road. Designboom describes the project through this lens, reading the tower’s sinuous profile as a contemporary interpretation of movement and balance in high-rise form.

But the rotation is not only visual. According to Werner Sobek, the building’s rotating geometry helps reduce wind loads and save material, while the façade is designed to minimise solar gain without compromising transparency.

This is where the project becomes more interesting for façade design: form, structure and envelope are not separate gestures. They operate as a coordinated system.

THE CERAMIC FAÇADE AS PASSIVE CLIMATE CONTROL

The defining feature of Wasl Tower is its terracotta ceramic fin system.

According to UNS, the tower’s façade is a unitised aluminium, glass and ceramic curtain wall system developed through research into reflected sunlight, both outward and inward. This research informed the dimension, material properties and orientation of the ceramic fins to maximise performance in Dubai’s desert climate.

The fins are not ornamental additions. They act as a passive environmental filter.

Werner Sobek describes the façade as a ceramic slat system composed of thousands of slanted ceramic fins arranged to minimise heat gain from direct sunlight while preserving outward views. This strategy contributes to a reduction in cooling loads of around 10% compared with older buildings in the city.

The ceramic fins sit in front of a glazed curtain wall, creating a ventilated cavity that helps dissipate heat before it reaches the interior. Air moves through and around the façade, supported by integrated aluminium components that assist in heat release.

In other words, the façade is not simply shading the glass. It is creating a layered thermal buffer.

WHY CERAMIC MATTERS

The use of ceramic at this scale is one of the most compelling aspects of Wasl Tower.

Ceramics have long been valued for durability, heat resistance and low maintenance. In Wasl Tower, these properties are applied to the challenges of building in a hot, high-radiation climate.

The façade demonstrates how a traditional material can be adapted for contemporary high-rise construction, while contributing to both environmental performance and architectural identity.

© UNS

UNS specifically highlights terracotta’s low thermal conductivity, explaining that this helps reduce surface temperatures, mitigate the Urban Heat Island Effect and minimise the need for active interior cooling systems.

This is important because it shifts the discussion around façade materials.

Ceramic is often associated with craft, cladding, tiles or surface finish. In Wasl Tower, it becomes part of a high-rise environmental strategy. It is used not only for appearance, but for its physical behaviour.

The façade therefore becomes a hybrid system:

  • traditional material logic
  • digital design control
  • passive environmental performance
  • large-scale prefabrication

That combination is what makes the project relevant beyond Dubai.

PARAMETRIC DESIGN AND SOLAR ORIENTATION

The ceramic fins are not distributed randomly.

UNS explains that parametric data was used to analyse solar angles and heat gain, leading to the strategic angling of the fins at 12.8 degrees. This same research informed different façade unit ratios depending on orientation: the south façade uses a 60% solid / 40% transparent ratio to block sunlight, while the north façade reverses this logic to maximise daylight penetration.

© UNS

This is one of the clearest examples of the façade as a 360-degree climate-responsive system.

Rather than applying a uniform skin to every elevation, the envelope responds to solar exposure, daylight needs and thermal performance across the entire tower. UNS’ completion article describes the façade as a 360-degree system developed in response to solar orientation, improving energy performance while giving the tower its distinct architectural identity.

The result is a façade that balances:

  • solar control
  • daylight access
  • external views
  • thermal buffering
  • architectural continuity

This is the real intelligence of the system: the building appears visually unified, but its façade performance is differentiated by orientation.

© UNS
THE TOWER AS A MIXED-USE VERTICAL SYSTEM

Wasl Tower is not a single-function object.

UNS describes the project as a 302-metre mixed-use high-rise that includes a Mandarin Oriental Downtown hotel, residences, offices and shared amenity spaces. The programme is organised to support hotel guests, residents, office workers and visitors, with wellness facilities, event spaces, restaurants, bars and elevated public areas distributed across multiple levels.

DeSimone gives further detail, describing the tower as a 64-storey, mixed-use development of approximately 1.86 million square feet, with offices, a 259-key Mandarin Oriental hotel, 229 residences, retail, spa, sports facilities, rooftop pools and restaurants.

This matters because mixed-use towers place particular demands on façades.

A hotel room, office floor, residence and amenity deck do not all require the same balance of privacy, daylight, solar control and visual openness. The envelope must absorb these programmatic differences while maintaining a coherent architectural identity.

Wasl Tower’s ceramic skin performs this role by acting as a continuous exterior system that can still respond to varied internal needs.

STRUCTURE, WIND AND MATERIAL EFFICIENCY

The façade cannot be separated from the tower’s structural logic.

Wasl Tower’s twisting form and slenderness created significant engineering challenges. DeSimone notes that the tower’s asymmetrical “contrapposto” form reduces wind loads by 20%, while also presenting complex structural demands.

©UNS

Werner Sobek’s project page lists its services as including structural engineering, façade engineering, MEP engineering, sustainability consultancy, BIM discipline coordination and site supervision.

This integrated engineering role is essential to understanding the project. The façade’s performance is not simply a product of material selection; it is tied to geometry, structural behaviour, wind response, BIM coordination and construction strategy.

UNS also notes that sustainability strategies extend beyond the façade, including solar thermal panels, reflective glazing, LED lighting, daylight-responsive systems, district cooling, integrated heat pump systems, low-VOC finishes, recycled PET acoustic panels and regionally sourced materials.

The structural design also reduced concrete use by 3,000 cubic metres.

Wasl Tower therefore positions sustainability as a combination of envelope performance, structure, systems and material decisions.

TRANSPARENCY WITHOUT THE GLASS-BOX PROBLEM

One of the key tensions in Gulf high-rise design is the desire for transparency in a climate where uncontrolled glazing can become a liability.

Wasl Tower addresses this through a layered strategy.

The ceramic fins minimise solar gain, while maintaining views outwards. The glazed curtain wall behind the ceramic layer provides enclosure, daylight and transparency. The ventilated cavity between these layers helps manage heat before it enters the building.

This avoids the typical binary choice between:

  • fully glazed transparency
  • heavy opaque shading

Instead, the façade creates a calibrated threshold. It is neither simply glass nor simply screen. It is an environmental filter that protects, shades and reveals.

For FFF, this is one of the most important lessons of the project: transparency in hot climates should not be treated as a visual default. It must be engineered.

MATERIAL IDENTITY AND URBAN PRESENCE

Wasl Tower’s façade is performative, but it is also deeply visual.

The terracotta fins give the tower a warm, textured and shifting appearance. MaterialDistrict notes that each fin is produced with a custom terracotta profile and finished with a metallic glaze, allowing the façade to change subtly under different light conditions.

©UNS

This gives the building an identity distinct from the cooler glass-and-metal language common to many high-rise districts.

The ceramic façade becomes a climatic device, but also an urban image.

It is precisely this dual role that makes the project powerful: the same element that shades the building also defines its character.

FROM TRADITIONAL MATERIAL TO HIGH-RISE SYSTEM

Wasl Tower expands the possible role of ceramics in contemporary architecture.

MaterialDistrict argues that the project shows how ceramics can be scaled beyond traditional cladding or tiling applications to form complex, high-performance façade systems. By combining established material properties with computational design and contemporary construction techniques, the project suggests new opportunities for ceramics in sustainable architecture, especially in climates where solar control and durability are critical.

©UNS

This is perhaps the most relevant point for the façade industry.

The innovation is not simply that the tower uses ceramic.
The innovation is that ceramic is treated as part of an integrated façade strategy.

It is:

  • shaped by parametric modelling
  • oriented by solar analysis
  • integrated with aluminium and glass
  • used as passive shading
  • scaled to high-rise construction

This is material innovation not through novelty, but through system integration.

FFF PERSPECTIVE

Wasl Tower matters because it challenges one of the most persistent assumptions in high-rise design: that glass is the default language of progress.

Here, progress looks different.

It looks like terracotta.
It looks like passive shading.
It looks like a façade that responds to solar orientation rather than simply resisting it mechanically.

The project shows that performance does not have to erase identity. In fact, the opposite is possible: the most recognisable part of the building can also be the part doing the most environmental work.

For Fools for Façades, Wasl Tower is a strong example of where the industry is heading: toward envelopes that are not just visually iconic, but materially intelligent, climate-responsive and technically integrated.

The façade is no longer a surface.

It is the building’s environmental interface.

PROJECT DATA

Project: Wasl Tower
Location: Dubai, UAE
Height: approximately 302 metres
Architect: UNS / UNStudio
Engineering: Werner Sobek
Programme: mixed-use, including hotel, residences, offices and amenities
Façade: unitised aluminium, glass and ceramic curtain wall system with terracotta fins
Key feature: one of the tallest ceramic façades in the world
Sustainability strategies: passive ceramic shading, reflective glazing, daylight-responsive systems, district cooling, integrated heat pump systems, low-VOC finishes, recycled PET acoustic materials and regionally sourced materials

Community in Numbers
150+
Countries Covered
2,000+
Companies Engaged
10,000+
Professional Followers
Followed by Professionals from:
AriseHealth logoOE logo2020INC logoThe Paak logoThe Paak logoEphicient logoEphicient logoEphicient logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logo
About the event

"Facades Today": is a one-day conference exploring contemporary approaches to façade design, innovation, and cultural meaning.
Expect critical insights, surprising case studies, and practical visions for what comes next in urban envelopes.

Learn more
  • Location

    Location:
    Milan, Monte Rosa 91 - Auditorium

  • Date:
    April 24, 2026 — 09:00 to 18:00

  • Audience:
    The people who shape buildings—designers, engineers & makers

  • Contact: events@foolsforfacades.com

Was your product part of an Urban Icon?

Join the archive that celebrates architecture’s most iconic façades.
If your company played a role—through materials, systems, or expertise—let us know.
We’re building a record of the people and products behind the world’s most influential buildings.

Get Featured

Share your research with our global community

Are you working on façade innovation, materials, or design methods?
Submit your study and be part of the conversation shaping tomorrow’s architecture.

Submit Your Study
Further articles