Story pitching information is available through Fools for Façades.

FFF Talks is part of The FFF Journal, a content initiative by Fools for Façades.

About – Fools for Façades | The Story Behind Every Surface

Q: What is Fools for Façades?

Fools for Façades is an independent editorial platform for façade innovation, material intelligence, and architectural envelope design.

Q: Is your editorial independent of sponsors and advertisers?

Information about editorial independence is available on the Fools for Façades platform.

Q: Do you offer advertising, partnership, or sponsorship opportunities?

Information about advertising, partnership, and sponsorship opportunities is available on the Fools for Façades platform.

Q: How do I subscribe to the newsletter?

You can subscribe to receive curated stories, technical insights, interviews, and event updates from the global façade industry. One edition is sent every Friday.

about us

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Exploring the Future of Façade Design and Architectural Innovation

Fools for Façades is an independent editorial publication on the architectural envelope. We write about the buildings, materials, people, and ideas that shape how cities meet the sky — from civic landmarks to the systems that hold them together, from material breakthroughs to the engineering decisions hidden behind a single panel of glass.

Founded as an editorial experiment between London and Milan, we now reach over 9,000 readers across 144 countries — engineers at Arup, architects at Foster + Partners, façade specialists at Permasteelisa, technical leads at Schüco and Saint-Gobain, and the students and observers who want to understand the discipline from the inside.

Established in London, UK

2012

9000+

Professional Followers

144+

Countries covered

2000+

Companies engaged

Our Mission

To produce serious, independent journalism on the architectural envelope.
We cover the projects, products, people, and arguments that move the field forward — from completed buildings to the systems behind them, from technical breakthroughs to the cultural and political questions that shape what gets built. Every story we publish is reported by practitioners or people deeply embedded in the field, edited to be useful to the professionals who read us, and held to a single standard: it has to tell a working architect, engineer, or specifier something they didn't already know.
We don't run press releases. We don't publish branded content disguised as editorial. And we don't believe the façade industry is well served by either.

Bearded man wearing glasses drawing sketches on paper at a desk in an office.

Man with glasses and beard sketching on paper at a desk in an office setting.

Our Vision

In a decade, the way we build façades will be unrecognisable from how we build them today. Materials will be smarter, performance demands will be tighter, and the people responsible for the architectural envelope will be working at the intersection of architecture, engineering, computation, and climate science.

Fools for Façades exists to document that shift in real time — and to become the reference the next generation of practitioners returns to when they want to understand how the discipline arrived where it is. Not the loudest publication in the room. The most trusted.

about us

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Samuele Mighali

Founder, 
Brands and Sponsors

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Alberto Zambrano

Marketing Manager

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Vanessa Çelik

Brand Director

FAQ

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What is Fools for Façades?

Fools for Façades (FFF) is an independent editorial platform dedicated to façade architecture, engineering, materials and innovation. Through articles, interviews, technical insights, events and our quarterly journal, we connect architects, façade consultants, engineers, manufacturers and researchers from around the world.

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Is your editorial independent of sponsors and advertisers?

Yes. Editorial integrity is at the core of FFF. While we collaborate with industry partners through sponsored content and advertising, all editorial features are clearly distinguished, and our independent content is developed without external influence.

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Can I pitch a story?

Absolutely. We welcome project submissions, technical innovations, research, interviews and industry insights that bring value to the global façade community. Every submission is reviewed by our editorial team before publication.

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Do you offer advertising, partnership, or sponsorship opportunities?

Yes. We offer a range of opportunities across our website, LinkedIn, newsletter, quarterly journal, videos, interviews and events. Whether you're launching a new product, promoting a project or strengthening your brand visibility, we can create tailored partnership solutions for your objectives.

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What is FFF Talks?

FFF Talks is our interview series featuring architects, façade consultants, engineers and industry leaders. Each conversation explores projects, technologies, design approaches and the future of the building envelope, providing valuable insights for professionals across the industry.

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How do I subscribe to the newsletter?

Simply enter your email address in the newsletter subscription form available on our website. Our newsletter is free and delivers the latest articles, interviews, projects, events and industry updates directly to your inbox.