Fools for Façades is a fresh, independent platform exploring the aesthetic, cultural, and political layers of façades around the world.
We believe façades are more than surfaces — they’re expressions of identity, power, and place.
That’s why we highlight the weird, the iconic, the overlooked, and the misunderstood elements of our built environment.
Started as a creative editorial experiment, Fools for Façades now connects over 7,000 professionals, thinkers, and urban explorers who are rethinking the face of architecture.
We operate between London and Milan, but our lens is global.

What We Do?
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Conversations
Interviews with architects, designers, artists, and unexpected voices.
‍Spotlights
Deep dives into building façades — from brutalist icons to everyday mistakes.
‍Visual Culture
A curated lens on the trends, textures, and details that shape our cities. Events
Talks, panels, and live sessions on façade innovation and urban narratives.

Why “Fools”?
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Because sometimes it takes a fool to ask the obvious question.
To stop. Look up. And wonder:Why does this façade look like that?
We’re here for curiosity, critique, and creative thinking.

Join the Movement
Whether you're a façade nerd, a designer, or just someone who stares at buildings too long — welcome.
Follow us. Write to us. Or pitch your idea.

Let’s rethink the skin of architecture, together.