Facades
today

Coming Soon MILAN - ITALY
Opening day of Facades Today: voices shaping the future of façades.

Location

Facades Today will be held at the Monte Rosa 91 Auditorium in Milan.
Milan, Monte Rosa 91, Auditorium
Coming Soon — 09:00 to 18:00

The Format?

Facades Today is a one-day international event packed with fresh perspectives on the future of building skins.
Through a fast-paced format of short talks and case-driven presentations, the day is structured into three thematic chapters:
1

Breaking Ground

Experts reveal insights from research, prototyping and experimentation—what’s driving innovation in façade systems today?
2

Tools & Tectonics

From responsive materials to AI-driven workflows, we explore the digital and physical tools behind emerging envelope designs.
3

Context & Meaning

Façades don’t exist in isolation.
This segment looks at their cultural, social and environmental role in shaping urban identity.

With 12+ speakers from architecture, engineering and manufacturing, the program moves fast: 15 minutes per talk, big ideas, no fluff.
Join us to hear what’s next in façades — straight from those shaping the mading

Explore the Future of Façade Design

A one-day conference on innovation, design, and cultural meaning in building envelopes.  
Expect bold insights, case studies, and what’s next in façades.
Learn More
1.

DATE

Coming Soon — 09:00 to 18:00
2.

LOCATION

Milan, Monte Rosa 91 – Auditorium
3.

AUDIENCE

Designers, engineers & makers and facade enthusiasts.
4.

CONTACTS

facades@foolsforfacades.com

Event Agenda

Topics may be adapted by the speakers depending on their area of expertise.
Thematic tags support a clear narrative across the day, and help the audience navigate the diversity of approaches and disciplines.

Time
Session
Theme
09:00 - 09:15
Moderator – Opening Remarks
Introduction
09:15 – 10:15
Speakers 2–5 – Talks on Cultural Interfaces & Digital Design
Visions / Methods
10:15 – 10:30
Coffee-Break
10:30 – 11:30
Speakers 6–9 – Talks on Glass, Bioclimatics & Performance
Materials / Methods
11:30 – 12:00
Speakers 10–11 – Innovation & Lifecycle Focus
Materials
12:00 – 13:15
Lunch Break
13:15 – 13:45
Speakers 12–13 – Retrofitting & Climate Adaptation
Visions / Env.
13:45 – 14:00
Panel Discussion – Façades Ahead: Challenges & Change
All Panelists
14:00 – 14:15
Coffee Break
14:15 – 14:45
Guest Talk + Audience Q&A
Cross-cutting
14:45 – 16:00
Networking & Exhibition Walkthrough + Wrap-up
Informal
16:00 – 18:00
Closing Aperitivo + Meet the Speakers
Networking

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Speakers

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ARUP
April 15, 2026
PEOPLE

Kais Al-Rawi at Eckersley O’Callaghan, Designing the Intelligence Behind the Façade

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Milan, 24th April 2026

In the evolving world of façade engineering, the most impactful work no longer belongs to a single discipline.

Kais Al-Rawi operates at the intersection of architecture, engineering and technology, where complex geometries, performance requirements and digital workflows converge into buildable reality.

As Associate Director at Eckersley O'Callaghan in Los Angeles, his work spans some of the most ambitious projects in North America, from cultural institutions to large-scale infrastructure, all unified by one key element, the façade as a system of intelligence.

From computational design to material performance and fabrication logic, this conversation explores how façades are evolving into one of the most advanced fields within the AEC industry.

FFF: In a sentence, how would you describe what you do and the role façades play in your work?

Kais: Facade design is central to my role at Eckersley O’Callaghan, it often means developing creative solutions to complex building challenges.

The nature of façades is inherently multi-faceted, I collaborate with various stakeholders to achieve a careful balance between design intent, performance, cost and constructability.

EOC, Los Angeles © EOC
FFF: Your work sits at the intersection of architecture, engineering, and technology. What first sparked your interest in façade systems as a design discipline?

Kais: This goes back to my postgraduate studies at the AA in London in the Emergent Technologies and Design Masters degree, where I became increasingly interested in how performance and material science can influence design.

Cellular Complexity Evolve for AIA|LA by Kais Al-Rawi, Julia Koerner and Marie Boltenstern (Architectural Association EmTech) Photo Credit: Ryan Gobuty

This sparked a particular interest to pursue a career that focuses on architect-engineer collaborations and creating iconic and innovative work through such collaborations.

FFF: Eckersley O’Callaghan is known for technically ambitious projects. What’s one recent project where the façade played a particularly complex or defining role?

Kais: In my view, the facade always has a critical role, both in reflecting the architecture of a building but also its performance.

Our team in the west coast is currently working on a wide range of exciting projects across different market sectors including mixed use, biotech, healthcare, private residences as well as student housing and affordable housing.

Each project whether simple or complex has its own set of exciting aspects when it comes to the facade.

I am currently leading our our efforts on the iconic One Beverly Hills development, which includes the Aman Beverly Hills hotel, two Aman-branded residential towers, an Aman Club, curated luxury retail, dining and wellness spaces, and 10 acres of botanical gardens and open space.

Masterplan by Foster + Partners.
FFF: You’ve worked on some of the most iconic cultural and infrastructural projects in North America. How do large-scale public buildings challenge or inspire façade innovation?

Kais: I’ve been fortunate to contribute to several landmark projects such as the Lucas Museum of Narrative Art, SoFi Stadium, the Orange County Museum of Art, and San Diego Airport T2.

Each project brings its own unique challenges, but that’s also where the most exciting opportunities arise.

Such buildings often push the limits of façade design, whether that’s through using material in an innovative and novel way, high-fidelity computational modelling, integrating building performance and user comfort or experience with design intent, or cross-industry techniques that are brought into facades.

a) SoFi Stadium b) Lucas Museum of Narrative Art c) Orange County Museum of Art. Yubo Dong / ofatudio
FFF: How do you see the role of computational design evolving in the future of façade engineering?

Kais: I believe that we are witnessing a shift in computational design from being the enabler of complex facades, or the generator of facade designs, to a wider set of tools that improve and streamline our day-to-day workflows in facade engineering.

This includes providing technical input early in the process, and creating higher accuracy in design, both of which I find quite exciting as they can aid the design process in earlier stages of ideation and streamline later stages of detailing and execution.

I’m equally excited about the potential that AI brings to our industry and ultimately see technology being an integral part and parcel of architecture and engineering, rather than a subset or addition.

FFF: What part of the façade process do you find most creatively rewarding, concept, performance optimization, digital fabrication?

Kais: Frankly, all of it.

I love the early concept stages where ideas are fluid and new possibilities can be explored freely.

But I also find great satisfaction in later phases, detail development, constructability, and seeing ideas materialize on site.

The cyclical nature of learning from construction and feeding that knowledge back into early design is what I find most rewarding, it closes the loop between concept and reality and provides a sense of incrementally improving the overall process.

FFF: You teach at USC and have directed AA Visiting Schools in Los Angeles and Jordan. What lessons do you try to pass on to your students when it comes to façades?

Kais: My teaching has focused on passing on my experience with technology in AEC to the next generation of architects and engineers, in combination with research themes that I find particularly interesting and create space for ideation.

With the AA, I’ve set agendas around nature-inspired design for several years, followed by extra-terrestrial design on Mars.

At USC, in recent years I’ve placed emphasis on two topics, the first is sustainability + resilience, encouraging students to think about the matter of fact that every element in their design has embodied carbon, and thinking about responsible material use and fabrication efficiency, circularity and material re-use.

The second topic is AI integration, each year we test different methods of using AI in combination with parametric workflows as the technology is rapidly evolving.

FFF: You’ve also been involved in NASA’s Mars habitat challenge. What can Earth architecture learn from extraterrestrial design thinking, particularly in terms of building envelopes?

Kais: My involvement in extraterrestrial design, particularly for Mars, has been through both teaching and research initiatives with the AA and as a judge for NASA’s competition.

Hybrid Skins Project by Dana Halasa, Karen El Asmar, Jhila Prentis – Instructors Julia Koerner & Kais Al-Rawi

What fascinates me most is how extreme environmental conditions force radically efficient design thinking.

For example, galactic cosmic rays are a far more serious design criteria than solar heat gain on facades, they are fatal, and blocking them requires substantial material.

We explored interesting big concepts such as building into existing rock and dune formations, harnessing dust from the frequent Martian dust storms as a cladding material, to building below-grade and utilizing in-situ materials with 3D Printing.

Particle Generation Project by Chi Bhatia, Joanna Maria Lesna, Wala’a Sahloul and Bryan Rincon – Instructors Vincenzo Reale and Conor Carson Black

These concepts, while developed for space, have clear parallels on Earth, prompting us to design with material scarcity, resilience, and adaptability in mind.

FFF: Can you share a moment in your career where a digital or parametric approach completely reshaped the trajectory of a façade solution?

Kais: Around a decade ago, I was involved in developing digital workflows for a major airport project.

We created a fully interoperable model that linked design, structural analysis, and documentation, all derived from a single driver geometry.

This approach fundamentally transformed how we coordinated across disciplines, improving both efficiency and accuracy.

The pivotal moment was when the airport had to be resized due to budget constraints, mid-way through the entire design process and with no schedule extension.

The parametric setup enabled my team to very efficiently implement the change in driver geometry and leverage the connectivity of parameters and software to deliver that change in days instead of weeks or months.

It created a success story for the project that continues to resonate today.

FFF: If you could design a façade with no constraints, budget, climate, gravity, what would you explore?

Kais: I’ve always been interested in nature-inspired design and I would think back of my dissertation project at the AA, entitled Cellular Complexity which I collaborated with Julia Koerner and Marie Boltenstern on.

We investigated how geometry solely could create performance, which is an aspect inherent in nature.

We did that through thinking about building blocks as cells where porosity controls performance, whether its visual, thermal, acoustic, solar, etc.

FFF: What’s one innovation or material you believe is still underutilized in façade design today?

Kais: e are unfortunately in a climate crisis which requires us to advance material re-use, I would say all existing facades that are slated for demolition are underutilized material resources for new facades.

We also need to advance the development of materials and systems that can be re-used with minimal processing and carbon as existing materials were not developed with that intent.

FFF Perspective

WWhat emerges from this conversation is not just a personal trajectory, but a clear signal of where the façade industry is heading.

Façades are no longer defined by form alone.
They are defined by data, performance, adaptability and intelligence.

The shift Kais describes is critical, from computational design as a generator of form to a fully integrated decision-making system.

This changes everything.

It means earlier technical input, faster iteration cycles, tighter integration between disciplines, and ultimately, more buildable innovation.

But perhaps the most relevant insight for today is about material responsibility.

In a moment where the industry is still largely focused on new systems and new materials, the idea that existing façades are untapped resources reframes the entire conversation.

The future of façades may not only be about what we design next, but about how intelligently we reuse what already exists and design new facades for that to happen more effectively in the future.

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About the event

"Facades Today": is a one-day conference exploring contemporary approaches to façade design, innovation, and cultural meaning.
Expect critical insights, surprising case studies, and practical visions for what comes next in urban envelopes.

Learn more
  • Location

    Location:
    Milan, Monte Rosa 91 - Auditorium

  • Date:
    April 24, 2026 — 09:00 to 18:00

  • Audience:
    The people who shape buildings—designers, engineers & makers

  • Contact: events@foolsforfacades.com

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