Facades
today

24th April 2026, MILAN - ITALY
Opening day of Facades Today: voices shaping the future of façades.

Location

Facades Today will be held at the Monte Rosa 91 Auditorium in Milan.
Milan, Monte Rosa 91, Auditorium
April 24, 2026 — 09:00 to 18:00

The Format?

Facades Today is a one-day international event packed with fresh perspectives on the future of building skins.
Through a fast-paced format of short talks and case-driven presentations, the day is structured into three thematic chapters:
1

Breaking Ground

Experts reveal insights from research, prototyping and experimentation—what’s driving innovation in façade systems today?
2

Tools & Tectonics

From responsive materials to AI-driven workflows, we explore the digital and physical tools behind emerging envelope designs.
3

Context & Meaning

Façades don’t exist in isolation.
This segment looks at their cultural, social and environmental role in shaping urban identity.

With 12+ speakers from architecture, engineering and manufacturing, the program moves fast: 15 minutes per talk, big ideas, no fluff.
Join us to hear what’s next in façades — straight from those shaping the mading

Explore the Future of Façade Design

A one-day conference on innovation, design, and cultural meaning in building envelopes.  
Expect bold insights, case studies, and what’s next in façades.
Learn More
1.

DATE

April 24th, 2026 — 09:00 to 18:00
2.

LOCATION

Milan, Monte Rosa 91 – Auditorium
3.

AUDIENCE

Designers, engineers & makers and facade enthusiasts.
4.

CONTACTS

events@foolsforfacades.com
facades@foolsforfacades.com

Event Agenda

Topics may be adapted by the speakers depending on their area of expertise.
Thematic tags support a clear narrative across the day, and help the audience navigate the diversity of approaches and disciplines.

Time
Session
Theme
09:00 - 09:15
Moderator – Opening Remarks
Introduction
09:15 – 10:15
Speakers 2–5 – Talks on Cultural Interfaces & Digital Design
Visions / Methods
10:15 – 10:30
Coffee-Break
10:30 – 11:30
Speakers 6–9 – Talks on Glass, Bioclimatics & Performance
Materials / Methods
11:30 – 12:00
Speakers 10–11 – Innovation & Lifecycle Focus
Materials
12:00 – 13:15
Lunch Break
13:15 – 13:45
Speakers 12–13 – Retrofitting & Climate Adaptation
Visions / Env.
13:45 – 14:00
Panel Discussion – Façades Ahead: Challenges & Change
All Panelists
14:00 – 14:15
Coffee Break
14:15 – 14:45
Guest Talk + Audience Q&A
Cross-cutting
14:45 – 16:00
Networking & Exhibition Walkthrough + Wrap-up
Informal
16:00 – 18:00
Closing Aperitivo + Meet the Speakers
Networking

Join the Day

REGISTER TO ATTEND Register your interest to attend and stay updated about the full program and speakers.

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Share Your Voice

APPLY AS A SPEAKER. Submit your proposal and be part of the conversation on façades shaping tomorrow’s cities.

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Speakers

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ARUP
October 22, 2025
URBAN ICONS

270 Park Avenue: The Bronze Tower Redefining Midtown

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Milan, 24th April 2026
A New Chapter for Park Avenue

In the heart of Midtown Manhattan, 270 Park Avenue rises as a bold reinterpretation of the corporate skyscraper.

Designed by Foster + Partners for JPMorgan Chase, the 60-story, 1,388-foot tower occupies an entire city block—replacing the former SOM-designed Union Carbide Building, and reasserting New York’s leadership in high-rise innovation.

Unlike the reflective glass boxes that once defined Midtown, this new tower embraces texture, depth, and material honesty.

Its warm bronze cladding and high-performance glass give the building both civic gravitas and a refined urban identity, a tower that feels grounded rather than monumental.

Design & Vision

For Norman Foster and his team, the project was an opportunity to merge architectural legacy with environmental responsibility.

270 Park Avenue is conceived as a “workplace in the sky,” designed to house 14,000 employees in a daylight-filled, flexible environment.

The building’s geometry is structured around twenty outward-leaning mega-columns that taper elegantly as they rise, forming a diamond-patterned exoskeleton.

These diagonals are more than aesthetic: they express the logic of load distribution, reducing interior columns and freeing up the workspace plan.

At street level, the tower lifts gracefully above a double-height public plaza.

This move not only restores light and permeability to Park Avenue but also reinforces the civic character of the design, a recurring theme in Foster’s urban projects.

Façade System & Engineering

Behind its sculptural presence lies a façade of extraordinary technical precision.
The curtain wall produced and assembled by New Hudson Facades (NHF) covers more than 1.2 million square feet.

The system employs triple-pane insulated glass units (IGUs) that achieve exceptional thermal and acoustic performance, ensuring occupant comfort even under New York’s extreme climate fluctuations.

Each glass unit is paired with custom bronze-finished mullions and copper-nickel alloy panels, forming the building’s signature diamond geometry on the east and west façades.

These modules were optimized for fabrication efficiency, structural performance, and long-term durability integrating design intent with constructability.

The project’s engineering team includes:

  • Severud Associates (Design & Engineer of Record)
  • Foster + Partners (Concept Structure & Façade Design)
  • Heintges (Façade Consultant)
  • RWDI (Wind and Ice Analysis)
  • AECOM Tishman (Main Contractor)

This network of specialists enabled a façade that balances structural logic and expressive form, with unitized panels installed in record precision along the tower’s 60 stories.

Material Craft: Bronze & Glass

The visual warmth of commercial bronze distinguishes 270 Park Avenue from its all-glass contemporaries.

The alloy’s subtle tone shifts with daylight from dark amber to metallic gold, creating a façade that is alive to its surroundings.

At close range, the craftsmanship reveals the building’s dual nature: a monolithic presence at skyline scale, yet finely detailed in section.

The diamond-patterned cladding, formed from bronze and copper-nickel panels, reinforces the tower’s structural rhythm while providing shading and depth.

Each material was selected for longevity and recyclability.

The façade’s modular design allows for disassembly and maintenance without compromising thermal integrity, an essential consideration for the building’s expected multi-decade life cycle.

Structural Intelligence

The tower’s outward-leaning mega-columns define its architectural expression but also its load-bearing efficiency.

Developed in collaboration with Severud Associates, this structural exoskeleton minimizes the number of internal supports, increasing flexibility and allowing for column-free open floors.

This concept echoes the legacy of structural expressionism that defined icons like the HSBC Building in Hong Kong or the Commerzbank Tower in Frankfurt, both earlier Foster + Partners landmarks.

At 270 Park, the same philosophy meets a new generation of tools: advanced parametric modelling and finite-element analysis were used to optimize geometry, stiffness, and connection design under high wind loads.

Wind-tunnel testing by RWDI validated the structure’s aerodynamic performance, ensuring comfort, stability, and reduced oscillation even at the tower’s 1,388-foot height.

Performance and Comfort

Beyond form, the façade acts as a high-performance environmental skin.

The triple-glazed units incorporate low-emissivity coatings, argon gas fill, and integrated shading to reduce solar gain while maintaining transparency.

Ventilation strategies combine mixed-mode natural airflow with smart building systems, aligning with Foster + Partners’ holistic approach to workplace wellbeing.

The design achieves LEED Platinum and aims for net-zero operational carbon, marking one of the most sustainable corporate headquarters in North America.

Sustainability and Circular Design

Sustainability extends far beyond operational energy.
270 Park Avenue is designed to exceed 50% lower embodied carbon compared to buildings of similar scale.

This is achieved through:

  • the reuse of existing foundations from the former tower,
  • the integration of high-recycled-content aluminum and bronze,
  • and a closed-loop façade fabrication process at NHF’s Pennsylvania facilities.

Inside, materials are selected for low VOC emissions and disassembly potential, reinforcing JPMorgan’s commitment to a sustainable corporate legacy.

The façade’s unitized modularity also anticipates the future of façade maintenance and replacement, where systems can be updated or recycled rather than discarded.

Collaboration & Construction

The scale of 270 Park Avenue demanded an extraordinary level of coordination.
From concept to installation, Foster + Partners collaborated with a network including AAI Architects of Record, Tishman Speyer (Development Advisor), JB&B (MEP), Heintges (Façade Consultant), and Tillotson Design Associates (Lighting).

This multidisciplinary approach ensured coherence between architecture, structure, and systems.

Despite its geometric complexity, the façade installation, over 1.2 million sq ft of curtain wall, progressed with remarkable precision and efficiency, reflecting a manufacturing process that blended digital modelling with traditional craft.

Urban Presence and Legacy

270 Park Avenue is more than a corporate headquarters; it’s an urban catalyst.

By elevating its base and introducing a landscaped public plaza designed with Ken Smith Workshop, the project restores a sense of permeability to one of New York’s densest blocks.

At night, the building’s bronze structure and illuminated glass act as a vertical lantern, a beacon symbolizing the transformation of Midtown’s skyline into a new era of sustainable urbanism.

The project demonstrates how the corporate tower typology can evolve: from isolated monument to responsible, energy-conscious civic architecture.

Conclusion

With its 1.2 million sq ft bronze-and-glass façade, 270 Park Avenue represents the synthesis of material craft, structural ingenuity, and environmental vision.

In Foster + Partners’ hands, the skyscraper becomes once again a tool of progress, not through sheer height, but through precision, performance, and purpose.

Where glass once symbolized transparency, and steel strength, 270 Park unites both in a language of resilience and refinement, setting a new global benchmark for façade engineering and sustainable design.

  • Full CreditsClient: JPMorgan Chase & Co
  • Architect: Foster + Partners
  • Architect of Record: AAI Architects, PC
  • Structural Engineers: Foster + Partners (Concept), Severud Associates (Design & Engineer of Record)
  • Main Contractor: AECOM Tishman
  • Facade Consultant: Heintges
  • Curtain Wall Fabricator: New Hudson Facades
  • MEP: JB&B
  • Lighting Design: Tillotson Design Associates
  • Wind & Ice: RWDI
  • Landscape: Ken Smith Workshop
  • Sustainability: Foster + Partners & Socotec

Community in Numbers
150+
Countries Covered
2,000+
Companies Engaged
10,000+
Professional Followers
Followed by Professionals from:
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About the event

"Facades Today": is a one-day conference exploring contemporary approaches to façade design, innovation, and cultural meaning.
Expect critical insights, surprising case studies, and practical visions for what comes next in urban envelopes.

Learn more
  • Location

    Location:
    Milan, Monte Rosa 91 - Auditorium

  • Date:
    April 24, 2026 — 09:00 to 18:00

  • Audience:
    The people who shape buildings—designers, engineers & makers

  • Contact: events@foolsforfacades.com

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